21 ways to persuade (day 4)

The Magic Button to Influence People and Yourself

Want to know a powerful covert influence tool that allows you to get anything you want -
through your own acts or by subconsciously commanding others to render it to you?
It does not take a magician or hypnotist to do it. Even an ordinary individual has the
capacity to achieve this covert influence technique through constant practice.
Imagine the power if you could just do a simple act and you'll instantly be able to change
your mood or energy level. Just imagine the power of having others do whatever you want
them to do without them being consciously aware of it.
When I mention the word oranges, your mind processes the image, your mouth may begin
to water, and you may even remember the times when you and your special someone
were enjoying and eating the oranges together.
Here's another example of this covert influence application.
Have you watched a movie that was so touching it made you cry? In one of the movie's
most moving scenes, there was sad background music.
Two months later, you're listening to the radio. You heard the same sad song from that
movie. You suddenly remembered the scene, the actors, the emotions, even the person
seated next to you who was also crying two months ago. You felt the sensation all over
again. You recollected the sentimental mood because of that same music. This covert
influence tactic is known as anchoring.
What is an anchor? An anchor is a compelling and influential connection of something
seen, heard, touched, smelled, or tasted with a specific memory or representation.
You associate something experienced in the past with a state correlating to the present.
How To Use An Anchor
Reflect on a time when you had a totally exciting, fun, or happy experience. Engage
yourself thoroughly on that wonderful feeling. See, hear, taste, smell, and feel everything
around you.
Then create an anchor. Clench your fist in excitement, listen to a lively song, squeeze your
thumb and middle finger together, or just do anything you can think of, as long as it's
something that creates intensity within you when it brings you back to that moment. After
about 1 to 3 minutes, let go of the anchor while still engrossed in that state. Wait for a few
seconds, then break out of that state.
The more intense and passionate the experience, the better anchor you will create. If
you're going to visualize and reminisce the times you went hiking in the mountains,
enhance the sensations before assigning an anchor. Feel the refreshing atmosphere, see
the lush green flora, smell the fresh mountain air, smell the barbecue, play with the
It would be so much better if you were actually hiking in the mountains. The actual
experience is much more conducive to creating an anchor. Let's say the anchor you've
created is a large snapshot of your entire team, with the invigorating view of the mountains
as the background.
Then next time you feel blue or stressed out, just look at that picture and you'll feel calm
and relaxed. It's as if you were brought back to the mountains. You'll feel stimulated and
Covert Influence Application Of Anchors To People
Let's say whenever your friend pats you on the back, you whistle a happy tune. You did
this every time. Next time when you want him to pat you on the back, all you've got to do is
whistle that same happy tune. He won't even be aware that you've programmed him to do
it every time he hears that tune.
This covert influence tactic takes a little more practice though; but once you've
accomplished it, you're in big business. Be forewarned! Never intentionally apply anchors
to manipulate other people. Create an anchor in low-risk situations. Put anchors to good
A manager of a company would always say in a loud enthusiastic voice "Fantastic Job!" to
anyone who has performed beyond his expectations. Due to his encouragement, that
manager's department is the most satisfied and motivated in the whole company.
Every time they hear the manager say "Fantastic Job!" to anyone in the office, they would
remember the happy and fulfilled feeling when they were the ones being congratulated.
That would then motivate the staff to do their very best.
Using anchors can be an extremely effective covert influence method. Use it wisely.


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