21 ways to Persuader (day8)


Power Persuasion Technique - Using the
Persuasion Principle of Association
In this article, you will discover a remarkable way to persuade and influence
people. I'll reveal a power persuasion technique to help you make more sales
and succeed in life, and that is by using the principle of association.
You have probably heard of Ivan Pavlov's experiment where he rings a bell every
time he feeds his dog. Now after some time, the dog would salivate every time it
hears the bell ring, even if there was no food.

Salespeople also apply this power persuasion technique today. They would often
treat potential clients out for a great lunch. Although these salespeople will shed
out a little money for the meal, it's nothing compared to the big profits they'll be
getting once they get what they want from their prospects. They know that the
satisfying emotions accompanied with eating the food will be associated with the
business discussion they are engaged in during the meal.
Even if the linking factor between two aspects were only remotely related, people
would go all out to support or defend that which they are associated with (even in
the most minor ways). Are you starting to realize the potential of this power
persuasion technique?
Why would a hometown crowd cheer for their average basketball team who is
fighting against the country's favorite team? That's because they are associated
with the team in terms of hometown. If the hometown team wins, they will also
share that feeling and may even say something like, "Our team won!" If their
team loses, they would probably say something like, "They've lost the game."
They separate themselves and avoid being associated with the losing team.
By being related (even in the most minor way) to the greatness of an object or
event, the ego and reputation are built up.
It might not be too surprising to know that the more insecure a person is, the
more he strives to be associated with external factors. Those who know deep
inside that they have achieved great things and don't need to prove their worth
any further, are the ones who are not much concerned about associating with
outside forces such as their school team who won the championship.
Other examples where this power persuasion technique is used:
1. Some companies donate to charities in order to be associated with being
generous and sincere; some companies sponsor special events such as athletic
contests to be associated with camaraderie, teamwork and the winning attitude.
 2. There have been reports of weathermen being blamed, threatened, or even
hurt because people associate them with the bad weather they've reported, even
if these poor weathermen have absolutely no control of nature.
3. Cigarette commercials use young, energetic, and healthy-looking individuals
so viewers would associate the cigarettes with them, despite the dangerous
effects of cigarettes.
There's no doubt this power persuasion technique can help you succeed in your
relationships, business or career. Now go out and use it ethically.
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